Broadwing Branding project.
I was hired to work on a branding project for the band broadwing.
The challenge was to create a logo and identity that reflected the band's origins and the vibe they embody in an organic way. They represent a DIY acoustic-forward sound within the underground alternative scene of New England.
Drawing inspiration from 1970s bands in England during the punk revolution, the logo began to take shape. The group then provided artwork that inspired them, leading to new designs that evolved into something unique.
